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Evaluation of our Christmas market stall awareness raising campaign

Evaluation of our Christmas market stall awareness raising campaign - 31/01/2019

The Help us Help Christmas stall had a presence from 22 to 28 November 2018. Here are the main findings from our evaluation of the campaign.

  • Main aim was to raise awareness amongst general public about how to best support those begging or sleeping rough on the streets.
  • The initiative would not have been possible without the partnership and collaboration between 75 volunteers, from over 30 Services, Agencies and 10 local retailers/businesses.
  • Percival Markets & Events – provided a Christmas Market Cabin for free;
  • John Lewis – provided free Christmas tree, TV, gift tags
  • BID – Business Improvement District – provided financial support to print shopping lists, Help us Help newspaper, leaflets and posters.
  • Various businesses acted as drop off locations for donated goods.
  • Shopping list was provided to members of public listing specific items that charities and services had asked for: Coffee, sugar, biscuits, chocolate bars, pot noodles, hats, socks, gloves
  • Items requested specifically by the Charities that we support – Archer Project, Ben’s Centre, HARC, Soup Kitchen and The Sunday Centre.

Main-aim

Support_1

Shopping list

Feedback from services

  • “Donations were great. We asked for chocolate and biscuits and got sacks full. This covered our pre-Christmas needs and we are using them still. Probably all gone by end of January. Our best estimate is that we got about 6 new volunteers thanks to Help Us Help.” - Sunday Centre
  • “We are pleased to say that as a result of help us help, we have three new volunteers and received two cash donations. On behalf of Bens Centre, thank you everyone who took part.” – Ben’s Centre

Feedback

Newspaper

  • A great success with lots of positive feedback, and a useful way to engage people in conversation. 5000 were distributed across the city, and another 1500 were handed out at the market stall to passers by.

Video

  • Our new video highlighting the unseen work going on in the city was launched in November, and has been viewed 1.2k times.

Newspaper & video

Social media

  • The campaign ran across 3 channels (just Facebook last year).
  • During the 3 weeks’ period, with stall week being the middle week, the campaign achieved:
  • Twitter reach of 87k, Facebook reach of 19k, Instagram reach of 5k, 1100 website visitors.
  • We received as many messages from the public wanting to get involved in donating and volunteering in the 3 months Nov 18-Jan 19 as in the previous 9 months all together.

Social media

You can read our full report here: V2 2018 HelpusHelp Christmas Stall Evaluation report or, download the information above on an A4 flyer here: Evaluation facts and figures

 

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